Amway GmbH

It was important for the American direct marketer Amway to use a counter model that is modularly expandable for product presentations at the trade fair. The choice fell on the bar model ISObar. The ISObar counter is available in straight and curved design. In addition, corner and end elements are available. This can be used to build individual counter sizes depending on the application. For Amway the straight counter module was used. For covering with individual graphic printing, the finished printed and laminated graphic panels are equipped with magnets on the back and then magnetically applied to the frame element of the counters. Thus, a single basic model can be provided with different advertising information.